Black Friday is certainly not what it used to be, and it now represents far more than a retail-oriented celebration alone. This extended weekend provides plenty of additional opportunities, and the travel industry is a perfect example of how Black Friday has truly taken on a life of its own.
What types of deals are available? How much money can you expect to save when booking a holiday abroad? Why is it always wise to take advantage of early-bird specials. Let’s see what has so many travellers talking.
Can You Say Rebates? 💸🏨
To be clear, every hotel will offer its own unique discounts. It is still a good idea to examine a brand that continues to take the hospitality community by storm to appreciate what consumers can expect.
The Barceló Canada Hotel Group that saving money never goes out of season. This is why they have created exclusive Black Friday travel packages providing savings of up to 40% off standard price points. From Madrid and the Maldives to the Dominican Republic and Dubai, it has never been easier to get in on the action 🌴✨.
Although these discounts are obviously impressive, let us also remember that hotels have now begun to equally focus on the overall end-user experience. This is the only way to provide real value, to offer top-notch services, and to add a personal touch into the equation. While rock-bottom prices may be a strong selling point, these should represent more than one-off deals. By offering customised travel solutions, new guests could very well convert into loyal customers 😊. This is the best way to ensure longevity within such a competitive marketplace, and it has already begun to work wonders — explore how Barceló is applying these advantages in practice with the exclusive Black Friday savings at Barceló Canada.
Beyond the Rebates 🔍
It is obvious that Black Friday has always been associated with amenable prices. From a retail standpoint, this is often required so that stores can clear out overstock in anticipation of the holiday season. However, the same cannot be said for hotels. Why has this industry adopted a similar approach?
One motivating factor involves medium-term travel plans. For instance, most holidaymakers are not looking to travel abroad immediately after Black Friday. They are instead interested in departing over the holidays, or early the following year. This is why we are now witnessing so many early-bird sales opportunities.
Practicality is yet another reason behind Black Friday offers. Everyone knows that waiting until the last minute when booking flights or accommodations can result in a significant amount of stress. It is also more likely to encounter increased prices, and hotels that are fully booked. Consumers have now become much smarter when it comes to logistics. They place an equal value on convenience, and this begins with ensuring that reservations are made well in advance (sometimes months before the intended date of departure).
More Than Four Days? 🗓️
Most of us believe that Black Friday deals are only available for a handful of days. While this is true to an extent, let’s remember that Cyber Monday has shaken things up. It is now possible to enjoy fantastic rebates on digital products, and electronics (such as household appliances) after the weekend comes to a close. Furthermore, a growing number of experts believe that these opportunities extend throughout the entire week (hence the term “Cyber Week”).
What is perhaps the most interesting point here is that the hospitality sector has created yet another opportunity. This comes in the form of so-called “Travel Tuesdays”; a single day when savings truly abound. Although this is a relatively new phenomenon, it has already gained a significant amount of interest. We will have to wait and see what the future has in store for Travel Tuesdays.
The Ability to Pick and Choose 🧭
Black Friday can likewise be used as a “barometer” of the larger retail community. Consumers have become extremely critical of the brands they choose to align themselves with, and this extends well beyond the deals themselves. They take into account other metrics, such as:
● Reputation
● Transparency
● Customer service 🧑💼
● Attention to detail
● Client feedback ⭐
While one brand might offer massive deals, these actually matter little if the company is plagued by customer service issues, or offers substandard services. In other words, money is no longer the sole driving factor.
Hotels understand that delivering real value to their guests is the best way to enjoy a positive brand reputation once Black Friday has passed. This is also why we are seeing so many clever marketing campaigns. Each franchise wants to rise above its closest competitors.
Thanks in large part to Black Friday deals, the notion of travel as we know it will never be the same. Be sure to take a look at the latest offers if you hope to enjoy a much-needed holiday without breaking the bank. Welcome to a new era of online savings! 🌍✨
